How To Manage A Trendy Color

Lil intro: You know, Pantone has declared Apricot Crush the color of 2024. This specific shade of orange is a refreshing, energetic and rejuvenating tone that will fesonate to people’s sentiments in 2024. In a period of uncertainty, Apricot Crush will remain especially important as a color of hope, inclusivity (since it’s genderless), and positivity. The color also evokes the optimism of sunset ‘rosy clouds’, this orange hue is associated with nature, beauty and energy.

Risk of using the “color of the year”: As you can imagine behind each color of the year declaration there’s all an industry moving towards the same and it can be risky. When a color becomes too popular it looses market’s traction and attraction. The risk is people don’t see it anymore Because the market and media is overloaded with this tone and it becomes “invisible”.

Strategic use: To avoid becoming yet another tree in the forest think using Apricot Crush with contrasting sunset shades to create a glowing effect. As people seek for rejuvenation and inspiring approaches, take inspiration from the healing and meditative qualities of sunset skies or mysterious shades.

For fashion, Apricot Crush will work as a versatile, gender-inclusive and transseasonal shade, making it key for all product categories. For beauty, make sure to utilise Apricot Crush’s link with vitamin and antioxidant-rich fruits for skincare ingredients. Apply this orange to bring a warm luminosity to the home, using it for glowing lighting fixtures and wall paint, both indoors and out. For consumer tech and beauty packaging, use this shade to create a youthful and playful aesthetic.

Use warm and cool tones together to create a refreshing and restorative palette. Combine Apricot Crush and Mellow Peach with Fresh Mint and Sage Leaf for an off-kilter mix of warmth and freshness.

Babes, I hope it was inspiring. Keep me tuned with what kind of color content you’d like to find next newsletter, I’d love to hear you up.

Love,

Victoria