Alice Will Tell You

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Featured Posts

Classic Neutrals? Not such a thing...

The lines between the digital and physical are merging, and as a result, the colors consumers see on screen are translating directly into the products they buy. In this screen dictation colors are becoming more nuanced and uplifting with glimmer brights and after-dark neons. In this game neutrals are changing.

The Rules of Nostalgia

Nostalgia as a marketing tool

Chaos Culture

From disorienting TikTok trends to dystopian gaming experiences, chaos culture is emerging as an antidote to cope with challenging times.

A Little Romance Hun?

Concepts and palettes for 2025-26

4 key colors for 2025

Energizing brights- 2025 five must-have shades that will resonate across all industries and boost consumers globally

2025 Prints & Graphics Narratives

From fired earth textures to farmer merch, prints and graphics allow brands to tell cinematic stories and engage with audiences.

Archive

How Cute Is This?

As subculture polarization becomes more entrenched, we will see the rise of two different youth subcultures simultaneously: the cuteness movement and the return of emo.

It Isn't Wine, But It's Mid-Sweet Red

Reflecting a global desire for less but better, Robust Red is becoming a new neutral for 2026 annual palette ❤️‍🔥

Accessories For Time Traveling

Grunge & darkness dominate but warm colors come to the rescue

Cool Me Up

2025 Gender-Inclusive Colors

From androgynous new darks to blooming yellows, champion inclusivity through powerful colour palettes for 2025 and beyond

4 key colors for 2025

Energizing brights- 2025 five must-have shades that will resonate across all industries and boost consumers globally

A Little Romance Hun?

Concepts and palettes for 2025-26

2025 Prints & Graphics Narratives

From fired earth textures to farmer merch, prints and graphics allow brands to tell cinematic stories and engage with audiences.

The Rules of Nostalgia

Nostalgia as a marketing tool

Chaos Culture

From disorienting TikTok trends to dystopian gaming experiences, chaos culture is emerging as an antidote to cope with challenging times.

How To Color-Appeal To GenZees

From analogue marketing stunts to kitsch and moody color palettes, I unpack five branding and color strategies that will appeal to Gen Z and drive engagement

2026 Has A Capricious Color

Embrace the bewitching glow of Amber Haze with dusted pinks and baked, muddied neutrals.